Generative AI in Qmarkets

Qmarkets empowers organizations with advanced Generative AI capabilities designed to accelerate innovation processes, improve decision-making, increase user engagement, and automate manual work across the platform.

The AI capabilities within Qmarkets help organizations:

  • Generate insights and summaries faster

  • Automate evaluations, categorization, and analysis

  • Improve content quality and consistency

  • Enrich innovation workflows with internal and external intelligence

  • Reduce manual effort throughout the innovation lifecycle

These capabilities are integrated directly into the Qmarkets platform and can support ideation, evaluation, scouting, continuous improvement, project analysis, campaign management, and knowledge sharing processes.

Security, Privacy, and Data Protection

Qmarkets follows strict security, privacy, and confidentiality standards when integrating Generative AI technologies.

Key principles include:

  • Customer data is not used to train AI or LLM models

  • Customer data is not reused across customers

  • Data is not permanently stored by Qmarkets as part of AI generation flows

  • Communications with AI providers are encrypted in transit and at rest

  • Enterprise/API AI services are used, designed for business and enterprise environments

  • AI functionality can be configured and controlled by administrators

Depending on the configured AI vendor and architecture, additional controls may include:

  • Bring Your Own Key (BYOK)

  • Vendor-specific data residency controls

  • Web search enablement controls

  • File processing and retention controls

For additional information, refer to:

  • Generative AI Settings

  • Connecting your Own AI Service (Bring Your Own Key)

Getting Started

To activate AI capabilities in your system, please contact your Account Manager or Customer Success Manager.

Once enabled, administrators can configure:

  • AI providers and API settings

  • Available AI modules

  • System-level AI context

  • Web search permissions

  • AI-powered workflow behaviors

  • Prompt configurations and reference fields

Learn more by reading the relevant articles or watching the tutorials below.

Intro and General Settings

Configure the foundational AI settings for your system, including:

  • AI provider configuration

  • API connectivity

  • System-wide AI context

  • Innovation methodologies

  • AI module activation

  • Security and governance settings

Read this article or watch this tutorial.

AI-Powered Fields

AI-Powered Fields automatically generate insights, classifications, scores, summaries, and recommendations throughout the innovation workflow.

These fields can:

  • Categorize ideas automatically

  • Generate executive summaries

  • Assess risks, impact, feasibility, or value

  • Select predefined categories or priorities

  • Generate numeric evaluations or textual analysis

  • Enrich decisions using additional reference fields and optional web search

Supported field types include:

  • Text

  • Number

  • Selection fields (Select, Radio, Checkbox)

AI-generated fields can be triggered automatically during workflow transitions or regenerated manually by authorized users.

Typical use cases:

  • Executive summaries

  • Strategic alignment analysis

  • Risk and impact scoring

  • SWOT analysis

  • Department or business unit classification

  • Idea prioritization

  • Market or trend validation

Read this article to learn more.

AI Assistant

The AI Assistant helps users create, improve, and optimize textual content directly within Qmarkets.

The assistant can:

  • Generate new content

  • Rephrase existing text

  • Simplify or elaborate descriptions

  • Improve grammar and wording

  • Create more concise and professional communication

The AI Assistant is available across multiple areas of the platform, including:

  • Ideas and submissions

  • Challenges and campaigns

  • Reviews and evaluations

  • Comments and expert feedback

  • Emails and notifications

  • News and communication content

The assistant helps improve both efficiency and content quality while maintaining contextual relevance based on the surrounding innovation workflow.

Watch this tutorial to learn more.

AI Image Generator

The AI Image Generator allows users to create or enhance images directly within Qmarkets.

Supported use cases include:

  • Idea illustrations

  • Campaign visuals

  • News images

  • Innovation-themed graphics

  • Image enhancement and regeneration

Users can:

  • Generate entirely new images from prompts

  • Modify existing uploaded images

  • Refine image outputs with additional instructions

  • Create multiple visual variations

The image generation process is integrated directly into the platform workflow and supports both generation and regeneration scenarios.

Watch this tutorial to learn more.


AI Insights from videos,files or any other uploaded content 

Qmarkets Generative AI enables automatic insight generation based on files and media uploaded across the platform, including ideas, campaigns and additional entities

You can  benefit from it by being able to:

  • Reading a concise summary instead of reviewing long documents
  • Understanding video content without watching the full recording
  • Generating transcript-based insights from uploaded media
  • Using extracted information as additional context for other AI-Powered Fields. For example:

    An Executive Summary field can be generated based not only on submission fields, but also on information extracted from uploaded documents, presentations, images, videos, and transcripts.


How does it work:

  • AI insights are generated automatically after the file is saved
  • Users can view the generated summary per file in both supported display types



  • Insights can also be generated or regenerated manually when needed by authorizes users


To learn more re the setting,  please click here

AI Web Search

Qmarkets optionally supports AI-powered real-time web search capabilities.

When enabled, the AI can retrieve external information before generating responses, helping enrich:

  • Market analysis

  • Competitor research

  • Trend identification

  • Technology scouting

  • External validation and benchmarking

Web search capabilities are controlled by administrators and can be enabled per AI-powered field.

Read this article to learn how AI Web Search works and how to enable it.

Prompt Design and Best Practices

The quality of AI-generated outputs depends heavily on prompt quality and contextual relevance.

Recommended best practices include:

  • Keep prompts focused and explicit

  • Clearly define the task and expected output

  • Reference specific fields when relevant

  • Avoid overly broad or ambiguous instructions

  • Define fallback behavior for missing information

  • Specify formatting expectations when needed

Example structure:

Act as a strategic innovation analyst. 
Using the following fields: - Problem Statement - Expected Benefits - Timeline 
Assess the implementation feasibility of this idea. 
Rules: - Use only the provided data - Do not assume missing information - Return a concise professional summary under 150 words

For additional guidance:

  • Suggested AI Prompts

  • Recommended Prompt Structure

Monitoring and Transparency

Qmarkets includes AI audit and monitoring capabilities that allow administrators to review:

  • Prompt requests

  • AI responses

  • Token usage

  • Web search activity

  • Errors and completion statuses

These logs help organizations:

  • Improve prompt quality

  • Troubleshoot issues

  • Monitor AI usage

  • Maintain governance and transparency




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