Reflecting success to the wider community as well as management is crucial.
Effectively communicating success stories not only boosts morale within the team, but also serves as a testament to the organization's capabilities and accomplishments. Here are some strategies to reflect success both internally and externally:
1. Publish the Success of Every Campaign
One of the fundamental ways to reflect success is by consistently publishing the outcomes of every campaign. This includes highlighting key metrics, achievements, and the impact of the campaign on relevant stakeholders.
Learn more about the Campaign Summary feature in this article.
2. Define "Success KPIs" and promote them to the Community and to Management
Establishing Key Performance Indicators (KPIs) specifically focused on success metrics is crucial. Promoting these KPIs prominently on the homepage ensures that everyone is aligned with what constitutes success.
The "Success" KPIs can be adjusted, and new ones can be defined as the innovation programs gets more mature. It can reflect strategy adoption and collaboration in early stages, VS. ROI and saving later on.
Consult with your CSM re how to promote your Success Plan within the product.
3. Utilize Various Communication Channels
The following channels are a few of the channels that can be used based on your innovation culture and other factors:
News and Updates
Regularly share success stories through news articles or updates to keep everyone informed about recent achievements.
Newsletter
Include success stories in newsletters distributed to employees, clients, and stakeholders. This helps in reinforcing the organization's credibility and reputation.
Tag Relevant Users
Tagging relevant users on social media or internal platforms when sharing success stories ensures that the right audience acknowledges and celebrates these achievements.
Ad-Hoc Videos
Videos that acknowledge successes, and promoted across the system, are a great tool to communicate with your community.
4. Create Management Level Reports
Generate comprehensive reports specifically tailored for management. These reports should highlight the strategic impact of successful campaigns and initiatives. Learn more about it in this video.