Any campaign manager knows that once the campaign is launched, that making sure the campaign is successful can be a stressful task...
Below are a few tips that can make this task more effective and fruitful:
- Never launch an empty campaign
Nobody likes to be the first one in a party...
Encourage a few colleagues you trust to submit some real ideas, so the first "real users" will not be the first one that contribute to the campaign
- Lead by Example
Successful campaign managers actively foster engagement by building trust and encouraging participation.
One of the most effective ways to do this is by regularly interacting with contributors. Provide constructive feedback, acknowledge valuable ideas, and tag relevant participants to encourage discussion and collaboration.
To learn more about user tagging, visit here.
- Adjust you communication plan to the campaign performance
While the platform provides several communication channels configured at the system level, campaign-specific communication based on the campaign topic, performance and audience, can significantly increase engagement.
A particularly effective approach is sending targeted bulk emails to your campaign audience. Tailor your messaging based on campaign progress, milestones, or areas where additional participation is needed. - Track the campaign KPIs
Campaign Insights provides everything you need to measure performance and identify opportunities for improvement.
Track campaign activity over time, analyze participation trends, and segment results based on user attributes or idea characteristics. These insights can help you understand what's working, what isn't, and where additional attention is needed.
Based on the findings, collaborate with your Innovation Manager to determine the most effective next steps and keep momentum strong throughout the campaign.